Marketing manager CV example: bullets, skills and summary
A marketing CV (or marketing resume) should read like a good campaign report: the channels you own, the budget you manage and the results — leads, revenue, cost per acquisition, growth. Hiring managers look for evidence you can plan, test and prove what worked, not just a list of tools.
Example achievement bullet points
Numbers are illustrative – use your own. Each bullet: action verb + scope + result.
- Owned a £350k annual paid media budget across Google Ads and LinkedIn, growing marketing-sourced pipeline by 35% year on year.
- Cut cost per lead by about 28% by restructuring campaigns and running weekly ad and landing-page tests.
- Launched a content and SEO programme that grew organic traffic from 20k to 55k monthly visits in 12 months.
- Planned and ran a product launch across email, social and PR, generating 1,200 sign-ups in the first month.
- Built lifecycle email journeys in HubSpot, raising trial-to-paid conversion over two quarters.
- Managed a team of 3 marketers and 2 agencies, setting quarterly OKRs and reviewing performance.
- Set up attribution reporting in GA4 and Looker Studio so sales and marketing tracked the same pipeline numbers.
Skills recruiters look for
- Marketing strategy and planning
- Paid media (Google Ads, Meta, LinkedIn)
- SEO and content marketing
- Email and lifecycle marketing
- Marketing automation (HubSpot, Marketo)
- Analytics (GA4, Looker Studio)
- A/B testing
- Budget management
- Brand and messaging
- Team and agency management
- Copywriting
- Cross-functional collaboration
Sample CV summary
B2B marketing manager with 8 years of experience in SaaS, leading paid, content and lifecycle channels. I plan with data, test constantly and report in pipeline, not likes — growing marketing-sourced pipeline by 35% last year. Looking to lead a growth team at a scale-up.
Tips for this CV
Lead with business metrics
Pipeline, revenue, CAC, conversion rates and growth matter more than impressions. If you only have channel metrics, connect them to a business outcome where you honestly can.
Name budget and team size
The size of the budget and team you managed defines your level. Include both for each role where they apply.
Link a portfolio or case study
For brand, content or creative roles, a link to campaigns or a short case-study deck in the contact line lets the hiring manager see the work.
Designs that suit this job
FAQ
How do I show marketing results without exact numbers?
Use relative change ("roughly doubled sign-ups"), ranges or before/after comparisons you can stand behind. Never invent precise figures — they come up in interviews.
Should a marketing resume be creative?
It can be more visual than a finance CV, but readability and ATS-friendly text still matter. RezuYes's creative designs keep a real text layer, and AI picks one that suits marketing roles.
Which marketing tools should I list?
The ones the job ad mentions that you really use, plus your core stack (analytics, automation, ads platforms). Skip tools you used once.